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Empowering underserved youth with AI career support: KLCI’s journey on AWS

Public Sector Blog



This article describes how KLCI Africa, a Nigerian nonprofit, built Rafiki AI—a WhatsApp-based generative AI career advisor powered by AWS—to provide personalized career guidance to underserved youth across Africa.

  • Rafiki AI uses Amazon Bedrock to deliver career pathways in under 2 minutes via WhatsApp
  • Supports 56+ languages including Yoruba, Igbo, Hausa, French, and Swahili for pan-African reach
  • Includes voice accessibility via Amazon Transcribe and Polly for users with limited literacy
  • Reached 11,300+ users across 60+ countries with 109,000+ messages and 49,861 career advice pieces
  • Saved users estimated $280,000 compared to traditional $350/session coaching
  • AWS Education Equity Initiative provided $51,000 in credits enabling infrastructure migration and scaling

Rafiki AI demonstrates how generative AI and AWS cloud services can democratize access to career guidance for millions of underserved youth lacking traditional counseling resources.



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