Solution Matching Engine: Your Gateway to AWS Sellers

This article explains the Solution Matching Engine, a machine learning system that helps AWS sellers discover and recommend the most relevant partner solutions to customers.

• Solution Matching Engine matches partners to customer opportunities using listing details, AWS Specializations, and customer engagement signals
• Keep APN Customer Engagements (ACE) data current with complete opportunity context, stages, and outcomes
• Maintain up-to-date AWS Specializations and Certifications backed by case studies and customer evidence
• Create complete AWS Marketplace listings with clear problem statements, use cases, outcomes, and supporting documentation
• Use AI-assisted product listing tools to generate or refine listing content from existing assets
• Align language consistently across AWS Marketplace listings, Partner Central profiles, and ACE records

Partners can strengthen their visibility to AWS sellers by maintaining accurate opportunity data, verified credentials, and comprehensive marketplace listings that clearly communicate their value and customer results.