Introducing Unified Profiles for Travelers and Guests on AWS
Industries Blog
The article introduces AWS's Unified Profiles for Travelers and Guests (UPT), a solution that helps travel and hospitality companies create a unified customer view by merging data from disparate sources.
Specifically, the article covers:
- The challenge of creating a single customer view due to siloed data in different systems
- Benefits of a unified customer profile like reduced sales cycles and increased customer lifetime value
- Overview of how UPT ingests data from travel systems, deduplicated profiles using rules and AI, and stores unified profiles
- Getting started with UPT by deploying from AWS Solutions Library using CloudFormation
- Next steps to learn more about UPT through demos, proof of concepts, implementation guides, and partners
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