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Your unified view of travelers and guests from Amazon Connect Customer Profiles

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AWS has announced Amazon Connect Customer Profiles for travel and hospitality, a new service to help companies create unified customer views and deliver more personalized experiences.

  • Addresses customer data fragmentation across multiple systems and sources
  • Combines customer data from over 75 sources with real-time profile resolution
  • Provides enterprise-grade data handling supporting terabytes of information
  • Offers generative AI capabilities to create customer segments and predict behavior
  • Enables instant customer search using multiple identifiers
  • Includes an explorer interface for comprehensive customer-360 view

The service aims to help travel and hospitality companies overcome loyalty challenges by offering more personalized and consistent customer experiences across different touchpoints.



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