Better understand sports fan data with Fan360 on AWS
Media Blog
This article discusses how sports organizations can gain insights from fan data using a data mesh architecture on AWS. It proposes using a Fan360 data domain to create a 360-degree view of the fan base by connecting various data sources.
Specifically, the article covers:
- Key functional aspects of a modern data strategy for fan data: data ingest, storage, cleaning/processing, secure sharing, and enrichment/activation.
- The data mesh architecture approach: decentralized data management across domains, with each domain handling a specific business area end-to-end to create "data products".
- Sharing fan data products securely within the organization using Amazon DataZone, and with external partners via AWS Clean Rooms.
- Enriching and activating fan data products through personalization (Amazon Personalize), creating knowledge graphs (Amazon Neptune), tailored advertising and experiences, and data collaboration.
- Conclusion: The Fan360 data mesh approach enables sports organizations to monetize fan data effectively while deepening fan engagement.
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