Inside the NFL’s innovative fan data platform powered by AWS
Media Blog
This article explores how the NFL uses AWS to build an innovative fan data platform that provides personalized experiences and real-time insights.
Specifically, the article covers:
- The NFL's cloud-based ecosystem that integrates 90 billion rows of fan data to create a unified view of over 70 million fans
- How the platform enables personalization at scale across ticketing, merchandising, live events, and digital marketing
- The use of composable analytics and an API-driven ecosystem to rapidly integrate new capabilities like AI and real-time decisioning
- The flexibility of the open cloud architecture to future-proof the platform for emerging technologies and direct-to-consumer opportunities
- The potential for further personalization through generative AI and dynamic content distribution
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