The journey of PGA TOUR’s generative AI virtual assistant, from concept to development to prototype
Machine Learning Blog
This article discusses the development of a generative AI virtual assistant for the PGA TOUR, allowing fans to easily access data and narratives about events, players, statistics, and history in a conversational format.
Specifically, the article covers:
- The collaboration between AWS Generative AI Innovation Center, AWS Professional Services, and PGA TOUR to build the prototype
- Data preparation steps for structured (tabular) and unstructured (text) data sources
- Evaluating and selecting suitable large language models from Amazon Bedrock
- Developing the text-to-SQL and text-retrieval-augmented-generation pipelines
- Implementing the conversational UI prototype
- Future plans to expand the assistant's capabilities and create personalized, omni-channel experiences
- Potential use cases across sports and other industries for immersive fan/customer engagement
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