AWS Elemental MediaTailor now supports CMAF for dynamic ad transcoding
News
The article summarizes a new feature in AWS Elemental MediaTailor that enables automatic transcoding of ad creatives to the CMAF format for personalized HLS streams.
Specifically, the article covers:
- AWS Elemental MediaTailor now supports CMAF for dynamic ad transcoding
- Previously, custom configuration was required for CMAF ad segments
- MediaTailor will detect CMAF/ISOBMFF sources and transcode ads to match automatically
- No additional cost for CMAF ad transcoding
- Overview of MediaTailor as a channel assembly and personalized ad-insertion service
- Links to learn more about MediaTailor and its availability across AWS regions
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