Home icon

AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

News

AWS Elemental MediaTailor now gives you direct control over ad decision server (ADS) timeout and concurrency settings without contacting AWS Support.

  • Configure individual HTTP ad request timeouts and total ad personalization time budgets
  • Enable parallel ADS requests to reduce overall response time for faster video startup
  • Optimize ad fill rates for live events by increasing personalization time budget
  • New prefetch-specific timeout settings for livestream ad retrieval granularity
  • Configure via AWS Elemental MediaTailor console, AWS CLI, or AWS SDKs
  • Available in all AWS Regions where AWS Elemental MediaTailor is available

These configurable controls enable improved ad delivery performance and faster video startup across live, VOD, and live ad prefetch workflows.

Go to article

The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.

Related articles

Sep 10
2026
AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand
Sep 1
2026
AWS Elemental MediaTailor introduces in-console analytics dashboard for ad monetization and streaming performance
Sep 10
2026
AWS Elemental MediaTailor now supports Low-Latency HLS ad insertion
May 6
2026
AWS Elemental MediaTailor now supports ad trickplay personalization and compact DASH manifest optimization via dynamic transcoding

The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.