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AWS Elemental MediaTailor adds configurable ad timeout and concurrency controls for improved ad fill and faster startup

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AWS Elemental MediaTailor now gives you direct control over ad decision server (ADS) timeout and concurrency settings without contacting AWS Support.

  • Configure individual HTTP ad request timeouts and total ad personalization time budgets
  • Enable parallel ADS requests to reduce overall response time for faster video startup
  • Optimize ad fill rates for live events by increasing personalization time budget
  • New prefetch-specific timeout settings for livestream ad retrieval granularity
  • Configure via AWS Elemental MediaTailor console, AWS CLI, or AWS SDKs
  • Available in all AWS Regions where AWS Elemental MediaTailor is available

These configurable controls enable improved ad delivery performance and faster video startup across live, VOD, and live ad prefetch workflows.

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