Getting started with AWS End User Messaging Notify
Messaging & Targeting Blog
This article introduces AWS End User Messaging Notify, a fully managed service that eliminates the complexity of sending one-time passwords (OTPs) globally by handling origination identities, carrier compliance, and message routing automatically.
- Notify removes weeks of country-specific registration work, enabling OTP sending in minutes across 200+ countries
- Two tiers available: Basic (1 TPS, 200 msgs/day, 30 countries) and Advanced (25 TPS, unlimited daily, 247 countries)
- AWS manages origination identities for 179 countries; 68 countries require customer-owned identities
- Mandatory SMS Protect fraud protection filters artificially inflated traffic and SMS pumping
- Pre-approved message templates ensure carrier compliance; custom templates require standard SMS sending
- Hybrid approach supported: use Notify for rapid coverage while maintaining dedicated numbers for high-volume markets
- SendNotifyTextMessage API uses same pinpoint-sms-voice-v2 namespace as standard SMS, simplifying integration
Notify enables businesses to launch OTP verification globally on day one, then transition to dedicated identities as volume justifies the investment.
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