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Providing great customer experiences using real-time sentiment analysis with Amazon Connect

Contact Center Blog



This article discusses how to provide great customer experiences using real-time sentiment analysis with Amazon Connect. It describes a solution that integrates Amazon Connect with Amazon Lex, Amazon Comprehend, and Amazon Q in Connect to analyze caller sentiment and provide agent guidance during customer interactions.

Specifically, the article covers:

  • An overview of the solution architecture
  • Prerequisites for deploying the solution
  • Step-by-step instructions for deploying the solution using AWS CloudFormation
  • Testing scenarios to experience the caller and agent experience
  • Cleanup instructions for deleting the deployed resources
  • Conclusion and next steps


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