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IMAX streams next-level live event experiences with AWS

Media Blog

The article discusses how IMAX partnered with AWS to stream live events like the NBA Finals to IMAX theaters globally, delivering a high-quality viewing experience on massive screens.

Specifically, the article covers:

  • IMAX's new StreamSmart technology, which optimizes video bitrate while preserving quality using AWS Media Services
  • The workflow for streaming the 2024 NBA Finals to IMAX theaters in Asia, leveraging AWS Elemental MediaLive, MediaConnect, MediaPackage, and CloudFront
  • The ability to reliably stream high-quality live feeds to 70-foot IMAX screens at bitrates as low as 20 Mbps
  • Plans to empower content providers and partners to deliver IMAX-assured quality experiences across theaters, TVs, and mobile devices
  • How AWS enabled IMAX to quickly build and deploy the live streaming solution in just three weeks
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