The AWS Partner CRM Connector now supports Partner Central API to enable faster sharing and receiving of AWS opportunities between Salesforce and AWS Partner Central, simplify related field mapping through multi-object mapping, and receive real-time updates via EventBridge for streamlined co-selling and sales motions.

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<p>The article discusses recent updates to the AWS Partner CRM Connector, which integrates AWS Partner Central with Salesforce CRM. The new features aim to streamline co-selling activities between partners and AWS.</p>
<p>Specifically, the article covers:</p>
<ul>
<li>Integration with Partner Central API for faster sharing of AWS opportunities</li>
<li>Multi-object mapping to simplify field mapping and reduce redundant data entry</li>
<li>EventBridge for real-time notifications on opportunity updates</li>
<li>Improved governance, visibility, and effectiveness in managing ACE opportunities, leads, and AWS Marketplace offers</li>
<li>Automation through sales process alignment and adoption by field sales teams</li>
</ul>
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AWS Partner CRM Connector Adds Partner Central API Support

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