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Integrate your CRM system with AWS Partner Central using the AWS Partner Central API for Selling

AWS Marketplace Blog



This article discusses how to integrate AWS Partner Central with your CRM system using the AWS Partner Central API for Selling.

Specifically, the article covers:

  • Solution overview and key entities like Opportunity, Engagements, and Solutions
  • Prerequisites for using the API like having an AWS Marketplace seller account and IAM setup
  • Use cases for:
    • Viewing the opportunity pipeline using ListOpportunities API
    • Submitting an opportunity using CreateOpportunity, ListSolutions, AssociateOpportunity, and StartEngagementFromOpportunityTask APIs
    • Engaging with AWS on a referral opportunity using ListEngagementInvitations, GetOpportunity, and StartEngagementByAcceptingInvitationTask APIs
  • Listening to AWS Partner Central events in your AWS account using Amazon EventBridge
  • Conclusion summarizing the benefits of the Partner Central API integration


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