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AWS Partner Central now provides API for Selling with AWS

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The article announces the release of the AWS Partner Central API for Selling, which allows AWS Partners to integrate their Customer Relationship Management (CRM) systems with AWS Partner Central.

Specifically, the article covers:

  • The API enables partners to automate the creation and management of APN Customer Engagements (ACE) opportunities within their own CRM
  • Partners can create, update, view, and assign opportunities, as well as accept AWS referral invitations
  • Partners can retrieve a list of their solutions and associate them with opportunities
  • Integration with AWS services like EventBridge, CloudWatch, and CloudTrail for notifications, monitoring, and auditing
  • Availability in the US East (N. Virginia) region and accessibility through various AWS SDKs and integration partners
  • Improved efficiency, scale, and error handling compared to the existing Amazon S3-based CRM integration
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