Amazon Connect offers new personalized and proactive engagement capabilities
News
The article summarizes new proactive engagement capabilities recently introduced for Amazon Connect, Amazon's cloud-based contact center service. These features aim to help businesses address customer needs proactively to improve customer outcomes.
Specifically, the article covers:
- Amazon Connect Customer Profiles to define target customer segments based on real-time behaviors and data
- Amazon Connect outbound campaigns to configure proactive communications like service updates, offers, tips, and reminders via voice, SMS, or email
- Pay-as-you-go pricing model for customer profiles used daily and outbound campaign usage
- Availability of these features across multiple AWS regions
- Links to documentation for further details on Customer Profiles and outbound campaigns
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