Announcing: Proactive communications with outbound campaigns and Customer Profiles in Amazon Connect
Contact Center Blog
This article announces new features in Amazon Connect for proactive customer communication through outbound campaigns and customer profiles.
Specifically, the article covers:
- The challenges companies face with proactive communication and personalization
- Amazon Connect Customer Profiles to create unified customer data records from multiple sources
- Using Customer Profile data to segment audiences and personalize messages in Amazon Connect outbound campaigns
- Real-time metrics and insights on outbound campaign performance
- Use cases like appointment reminders, bill pay notifications, marketing offers, etc.
- Pricing based on number of outbound communications and channels used
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