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Introducing the AWS Well-Architected Video Streaming Advertising Lens

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AWS has introduced the Well-Architected Video Streaming Advertising (VSA) Lens, a new framework to help customers improve cloud architectures for video streaming advertising workloads.

  • Based on six key pillars: Operational Excellence, Security, Reliability, Performance Efficiency, Cost Optimization, and Sustainability
  • Provides guidance for ad servers, supply side platforms (SSPs), and demand side platforms (DSPs)
  • Offers best practices for:
    • Risk assessment and mitigation
    • Automating ad serving infrastructure
    • Establishing performance metrics and KPIs
  • Targets various roles including business leaders, CTOs, solution architects, operations teams, and security professionals
  • Will be continuously updated to reflect new AWS services and industry trends

The VSA Lens aims to help organizations design more stable, efficient, and secure advertising workloads on AWS.



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