AWS Elemental MediaTailor introduces recurring ad prefetch for live streaming
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AWS Elemental MediaTailor has introduced recurring ad prefetch schedules for live streaming content, providing enhanced server-side ad insertion capabilities.
- Enables creating a single schedule for entire live events or linear channels
- Automatically generates prefetch schedules after each ad break
- Ensures new playback sessions are provisioned with ads
- Reduces operational overhead for content providers
- Includes ad request traffic shaping to prevent ad server overload
- Maintains low latency for manifest delivery
The feature is particularly beneficial for unpredictable live events like sports, concerts, and news broadcasts, improving ad monetization and viewer experience.
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