Reuters and AWS demonstrate next-generation news distribution at IBC 2025
Media Blog
Reuters and AWS are demonstrating a next-generation news distribution system at IBC 2025, using the Time-Addressable Media Store (TAMS) open-source API to revolutionize content sharing and distribution.
- Live UK Parliament feeds will be ingested and distributed near-instantly to multiple news organizations
- Uses AWS services like Amazon S3, AWS Elemental MediaConvert, and AWS Step Functions
- Enables faster, more efficient content sharing with reduced workflow costs
- Integrates with Amazon Bedrock and TwelveLabs video understanding models
- Supports real-time content federation between news organizations without file transfers
The demonstration showcases how cloud-native collaboration can transform news content creation, exchange, and monetization, offering unprecedented speed and efficiency in media workflows.
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