How to build resilient SMS delivery with AWS End User Messaging
Messaging & Targeting Blog
This article provides a comprehensive guide to building resilient SMS delivery using AWS End User Messaging, focusing on strategies to ensure reliable message transmission across different potential points of failure.
- SMS delivery is complex, with multiple potential disruption points including carrier availability, network issues, and device conditions
- Three levels of SMS resiliency are recommended:
- Originator-level: Using multiple origination numbers per country
- Account-level: Having secondary accounts with shared resources
- Region-level: Configuring originators in multiple AWS Regions
- Best practices include:
- Using phone pools with multiple origination identities
- Implementing dedicated originators for each country
- Centralizing delivery receipt data
- Utilizing message feedback features
The goal is to create a robust messaging architecture that can withstand SMS delivery challenges while minimizing disruption to communications.
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