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AWS End User Messaging strengthens SMS deliverability with automatic failover

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AWS End User Messaging strengthens SMS deliverability with automatic failover to the next best performing number in phone pools when delivery is impacted.

  • Automatic failover reroutes traffic when SMS delivery delays, failures, or drops occur
  • Monitors delivery disruptions across AWS, messaging providers, and mobile carriers
  • Protects critical messages like delivery notifications, one-time passcodes, and reminders
  • No customer action required; available in all AWS Regions where the service operates
  • Customers can create phone pools to enable this capability

This enhancement improves SMS reliability by automatically optimizing delivery paths during disruptions.



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