Unlock real-time advertising insights with Amazon Marketing Stream and AWS
Industries Blog
The article discusses Amazon Marketing Stream, a real-time advertising data service that provides near-instant campaign performance insights for Amazon Ads advertisers using AWS.
- Delivers hourly campaign metrics in minutes instead of days
- Supports multiple ad products like Sponsored Products, Brands, Display, and Amazon DSP
- Provides data on traffic metrics, conversions, budget usage, and recommendations
- Offers two integration methods: Amazon SQS and Amazon Data Firehose
- Enables real-time campaign optimization and detailed advertising analytics
The service can be integrated with Amazon QuickSight using Amazon Q, allowing natural language data analysis and dashboard creation for advertising insights.
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