Introducing AWS RTB Fabric for real-time advertising technology workloads
AWS News Blog
AWS has introduced AWS RTB Fabric, a fully managed service designed for real-time bidding (RTB) advertising workloads. This new service offers a dedicated, high-performance network environment for AdTech companies.
- Provides low-latency, single-digit millisecond performance for RTB transactions
- Reduces networking costs by up to 80% compared to standard networking
- Supports containerized applications and foundation models to enhance bidding efficiency
- Offers simplified connectivity with AdTech partners through secure, optimized endpoints
- Uses a transaction-based pricing model aligned with programmatic advertising economics
Available in multiple AWS regions, RTB Fabric aims to simplify AdTech infrastructure by providing a managed network solution that eliminates the need for complex, costly on-premises setups.
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