How The Coupon Bureau built a real-time universal digital coupon platform on AWS
Public Sector Blog
The Coupon Bureau (TCB) built a universal digital coupon platform on AWS, enabling real-time coupon transactions across hundreds of providers and retailers with exceptional performance and reliability.
- Developed a national-scale digital coupon standard called 8112
- Utilized 18+ AWS services to create a high-performance infrastructure
- Achieved 99.99% uptime with sub-200 ms redemption latency
- Successfully stress-tested platform to handle 10,000 requests per second
- Managed entire platform with fewer than 10 engineers
By leveraging AWS services like DynamoDB, Lambda, and EventBridge, TCB created a scalable, reliable system that transforms digital coupon interactions for retailers, brands, and consumers.
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