Now generally available: AWS RTB Fabric for real-time bidding workloads
News
AWS has launched RTB Fabric, a fully managed service designed to streamline real-time bidding (RTB) workloads for AdTech partners.
- Connects with major AdTech partners like Amazon Ads, GumGum, Kargo, and others
- Delivers single-digit millisecond latency through a private network environment
- Reduces cloud networking costs by up to 80% with no upfront commitments
- Includes modules supporting containerized applications and foundation models
- Offers three built-in modules to optimize traffic, bidding efficiency, and response rates
The service is now generally available in six AWS Regions, helping advertisers optimize auction execution, increase campaign scale, and improve ad spend performance.
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