Track OTP success with AWS End User Messaging SMS feedback
Messaging & Targeting Blog
The article discusses how to track One-Time Password (OTP) success using AWS End User Messaging SMS feedback API, addressing key challenges in OTP tracking and providing a comprehensive solution for monitoring message delivery and conversion rates.
- Enables first-party data tracking for more accurate message delivery insights
- Provides a two-phase OTP process: request and verification
- Allows setting message feedback status as "RECEIVED" or "FAILED"
- Offers detailed metrics in AWS dashboard, including:
- Number of messages with feedback completion
- Percentage of message feedback completion
- SMS feedback completion by country
- Recommends best practices like rate limiting and proper timeout mechanisms
The solution helps organizations improve authentication systems by providing real-time insights into OTP delivery and usage, enabling more data-driven decision-making for messaging strategies.
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