AWS RTB Fabric supports custom domains for real-time bidding workloads
News
This article announces custom domain support for AWS RTB Fabric, enabling AdTech companies to preserve their public endpoints without requiring partner configuration updates.
- Custom domains allow AdTech firms to use owned DNS and CNAME endpoints
- Routing rules direct traffic to specific RTB Fabric links based on URL patterns
- Eliminates need for partners to update endpoint configurations
- Supports DSPs, SSPs, and other AdTech partners seamlessly
- Available in six AWS regions globally
- RTB Fabric reduces networking costs by up to 80%
Custom domain support simplifies AdTech partner integration by preserving existing endpoints while leveraging RTB Fabric's high-performance network infrastructure.
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