Updates to AWS Channel Partner Programs to Drive Growth in 2026

AWS announces strategic updates to its Channel Partner Programs and MSP Program effective January 1, 2026, designed to strengthen partner incentives and simplify operations.

• Streamlined Base Benefit consolidating previous Base incentive and Technical Capability Discount
• New Customer Incentive replacing Partner Originated Discount, Public Sector Discount, and Customer Engagement Incentive
• New Partner Growth Incentive recognizing incremental resale portfolio growth
• Increased investments and simplified calculations for AWS Distributors
• New Private Pricing Resell incentives offering cash and/or discounts based on engagements
• Deal Registration launching for Private Pricing Resell as channel sales mechanism
• Enhanced billing capabilities reducing partner overhead
• Three new benefits for AWS Managed Services Partners
• Phased implementation starting January 1, 2026 with ongoing enablement sessions

These updates aim to help AWS Partners forecast gains, make long-term investments, and scale their AWS practices while improving customer success and operational efficiency.