How Swisscom builds enterprise agentic AI for customer support and sales using Amazon Bedrock AgentCore

This article details how Swisscom implemented Amazon Bedrock AgentCore to build enterprise AI agents for customer support and sales operations.

• Swisscom uses AgentCore to scale agentic AI across departments while maintaining Swiss data protection compliance
• AgentCore Runtime enables secure, cost-efficient hosting with automatic scaling in shared VPC environments
• AgentCore Identity manages authentication between agents, tools, and data sources across departments
• AgentCore Memory stores session and long-term customer insights for personalized interactions
• Strands Agents framework reduced development time; teams achieved demos within 3-4 weeks
• Deployed for two B2C use cases: personalized sales pitches and automated technical support
• Handles thousands of requests monthly with low latency while optimizing costs
• Future roadmap includes centralized agent registry, cross-domain integration, and governance mechanisms

Swisscom's implementation demonstrates how proper architectural planning and AgentCore services enable enterprise-scale agentic AI while maintaining regulatory compliance and operational excellence.