Univ. of Pittsburgh Athletics use AWS to unlock data insights for every step of the fan journey
Public Sector Blog
The article discusses how the University of Pittsburgh Athletics Department uses AWS to gain insights into their fans' behavior and preferences, allowing them to enhance fan engagement and improve sales and marketing strategies.
Specifically, the article covers:
- Unifying data sources from ticketing, fundraising, merchandise sales, and campus data to create comprehensive fan profiles
- Using AWS Lambda, AWS Glue, and Amazon S3 to build a data solution for ingesting and storing fan data
- Predictive modeling to understand fan behavior and likelihood of ticket renewal or becoming major donors
- Customized messaging and offers based on fan segmentation and real-time data
- Exceeding ticketing goals and transitioning sales roles in-house, saving costs
- Long-term commitment to data analytics for revenue generation, administration, sports science, and sports analytics
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