How the University of Minnesota Athletics built a unified data layer to drive fan engagement with AWS
Public Sector Blog
The University of Minnesota Athletics Department built a unified data lake on AWS to improve fan engagement and data management across their athletic programs.
- Created a centralized data infrastructure using Amazon S3, AWS Lambda, AWS Glue, CloudWatch, and Secrets Manager
- Integrated ticketing data from multiple sources into a single, secure platform
- Developed a predictive pricing model for football season tickets that projected a 3-5% revenue lift
- Implemented automated data cleaning, deduplication, and standardization
- Built the entire system with a small three-person team in less than eight months
The new data architecture enables Minnesota Athletics to better understand fan behavior, make data-driven decisions, and create more personalized fan experiences.
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