AWS Elemental MediaTailor now provides automatic secure server-to-server integration with Google's ad platforms

This article announces automatic secure server-to-server integration between AWS Elemental MediaTailor and Google's ad platforms.

• MediaTailor automatically authenticates connections with Google Ad Manager, Campaign Manager, and DV360
• Eliminates need for manual support requests and allow-list activation
• Secures ad requests to Google's ad server for publishers and Authorized Buyers access
• Automatically routes impression tracking through Google's authenticated endpoint
• Available in all AWS regions where MediaTailor operates
• No additional cost for this feature

This update simplifies integration for MediaTailor customers using Google ad platforms by automating authentication without requiring manual configuration.