From Amazon Pinpoint to Amazon Connect With Customer Experience Intact
Contact Center Blog
This article provides guidance on migrating from Amazon Pinpoint to Amazon Connect Customer before Pinpoint's end-of-support date on October 30, 2026.
- Prioritize strategy over speed to protect customer experience during migration
- Amazon Connect Customer is the right destination for most Pinpoint workloads
- Use AWS End User Messaging for high-volume transactional messaging instead
- Conduct thorough capability gap analysis before migration begins
- Inventory all segments, campaigns, journeys, and custom attributes in Pinpoint
- Use CLI-based migration tooling for control, auditability, and security
- Automate deterministic operations; require human review for compliance decisions
- Channel configuration and campaign logic need conscious re-examination
A well-planned migration protects customer experience by choosing the right destination, understanding capability differences, and maintaining human oversight over critical decisions.
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