New agentic capabilities to take you from registered to ready-to-sell in days

AWS Partner Central introduces agentic capabilities to accelerate partners from registration to revenue-ready in days, reducing operational overhead and enabling faster market entry.

• Auto-populate partner profiles from company websites with descriptions, logos, locations, and industry focus
• Generate publish-ready AWS Marketplace listings from website content in minutes with optimized keywords and categorization
• Streamline Foundational Technical Review by accepting existing SOC2 reports and AWS Well-Architected reviews
• Access agents through AWS Partner Central homepage or integrate via CRM through AWS Partner Central MCP server
• Partners report 10x acceleration in onboarding and ability to launch multiple listings within hours
• AWS Marketplace List & Sell Incentive offsets costs for new listings and storefront expansion

These agentic workflows enable partners to focus on customer acquisition and revenue growth while reducing manual configuration and administrative tasks.