Agentic SaaS: Your next growth market is already here

This article explains how Agentic SaaS is the third major shift in enterprise software, following desktop-to-web and on-premises-to-cloud transitions, creating a new growth market for software providers.

• Build agentic-ready capabilities using Amazon Bedrock AgentCore for production-grade agent infrastructure with security, isolation, and observability built-in
• Design for agentic discoverability using Model Context Protocol (MCP) and Agent2Agent (A2A) protocols to make capabilities findable by autonomous agents
• Implement hybrid pricing models combining predictable base revenue from humans with consumption-based pricing for agent usage and outcomes
• Leverage AWS Marketplace for distribution, supporting MCP/A2A servers and outcome-based pricing without rebuilding billing infrastructure
• Real-world examples: Salesforce Agentforce, CrowdStrike autonomous security agents, Workday sales companion reducing prospecting time by 75%, Zendesk automating 80% of customer service

AWS provides the platform, tools, and support programs to help ISVs transition from traditional SaaS to Agentic SaaS solutions and capture this emerging market opportunity.