Want more deals from AWS sellers? Enable Express Private Offers

This article announces Express Private Offers (EPO) for AWS Marketplace sellers, an AI-powered capability that automates personalized pricing for customers and integrates with AWS co-sell workflows.

• AI-powered agent qualifies customer requests against seller-defined pricing rules and generates instant private offers
• Co-sell integration allows AWS sellers to automatically send EPO links to customers, reducing manual follow-up
• Available for SaaS Contract and SaaS Contract with Consumption Pricing listings
• Improves visibility metrics including conversion rates, responsiveness, and recommendation scores
• Reduces operational overhead by automating standard deals so sales teams focus on high-value opportunities
• Requires one-time setup in AWS Marketplace Management Portal with no additional integration needed
• Best suited for standard, repeatable transactions; complex enterprise deals route to sales teams

Express Private Offers enable AWS Marketplace sellers to scale deal velocity by automating pricing delivery while maintaining control through predefined rules and qualification criteria.