Send rich RCS messages with AWS End User Messaging RCS
Messaging & Targeting Blog
This article demonstrates how to send rich RCS messages using AWS End User Messaging RCS, which delivers branded, interactive content with verified sender identity, read receipts, and structured replies.
- SendRcsMessage API supports text, file messages, rich cards, carousels, and suggestion chips
- Rich cards combine media, title, description, and actions for product highlights and confirmations
- Carousels display 2-10 scrollable cards for browse-and-compare experiences
- Six suggestion types guide recipients through conversations: Reply, OpenUrl, DialPhone, ShowLocation, RequestLocation, CreateCalendarEvent
- Message expiration (TimeToLive) prevents delivery of time-sensitive content like OTPs after expiration
- Per-message SMS/MMS fallback routes messages to alternative channels when RCS unavailable
- Python examples show configuration, IAM permissions, and implementation patterns for each content type
AWS End User Messaging RCS provides a unified integration point for sending interactive messages across carriers with consistent API patterns and delivery controls.
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