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Creating and testing an End User Messaging RCS agent with AWS CLI

Messaging & Targeting Blog



This article provides a comprehensive walkthrough for setting up a Rich Communication Services (RCS) test agent using AWS CLI, enabling branded messaging with read receipts and rich media without requiring app downloads.

  • Create an RCS agent and configure brand identity with logo, banner, and accent color
  • Generate brand assets as SVG files and convert to PNG format meeting size requirements
  • Create and submit a test registration with 23 required fields including agent details and compliance keywords
  • Add verified tester devices and receive automated approval within minutes
  • Send branded RCS messages with native messaging app integration on Android and iOS 18+
  • Configure automatic keyword responses for inbound messaging without backend code
  • Test end-to-end messaging using deep links and QR codes for verification

AWS End User Messaging enables rapid RCS agent deployment using scriptable CLI commands, allowing developers to prototype and validate rich messaging experiences before production launch.



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