AWS End User Messaging now supports RCS for Business
News
This article announces AWS End User Messaging now supports Rich Communication Services (RCS) for Business, enabling verified business messaging with enhanced customer trust and engagement.
- RCS delivers messages through customers' existing messaging apps with verified business identity
- Create and manage RCS agents in AWS console or via APIs
- Automatic SMS fallback for devices without RCS support
- Integrates with EventBridge, CloudWatch, Firehose, and SNS
- Enables AI-powered conversational experiences via Amazon Bedrock
- Available in all AWS regions where End User Messaging operates
RCS transforms SMS from one-way notifications into interactive, branded customer communications with automatic fallback capabilities.
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