AWS at IBC 2026: How AI is transforming the way media gets made

This article highlights AWS's presence at the International Broadcasting Convention (IBC 2026) in Amsterdam, showcasing how AI is transforming media production and delivery.

• Interactive microdrama studio where visitors use AI to create personalized 60-90 second vertical video content
• Demonstrations of AWS Elemental Inference and Amazon Leo for accelerated video production and live streaming
• Dedicated startup showcase featuring AI-powered media solutions from companies like Flawless AI, Compado, and Meilisearch
• Amazon entertainment services (Prime Video, MGM Studios, Luna, Twitch) displayed in dedicated loft showing real-world AWS applications
• Multiple panel sessions and fireside chats exploring agentic AI, sports content expansion, cloud production, and creative studio innovation
• Special events including Women in Media and Tech panel and AWS Studios breakfast on creative workflows

AWS demonstrates how cloud services and AI are enabling media companies to innovate while meeting security and compliance requirements across multiple platforms.