Personalize live viewing, monetize every impression, and reach every device with AWS Elemental at IBC 2026
Media Blog
AWS Elemental announces four new capabilities launching at IBC 2026 that bring AI, personalization, and intelligent monetization to live video workflows.
- MediaPackage Dynamic Multiview enables viewers to choose multi-camera layouts from a single encoded source with up to 97% cost savings
- Elemental Inference Contextual Metadata uses AI to extract real-time scene-level metadata for personalization and ad decisioning
- MediaTailor Yield Optimization automatically fills ad inventory using Amazon Publisher Services demand with zero setup cost
- MediaTailor Low-Latency Ad Insertion extends personalized ad insertion to low-latency streams using HLS interstitials
- All capabilities integrate within existing AWS Elemental services with 99.9% SLAs and no new vendors required
These integrated capabilities enable live streaming publishers to deliver personalized experiences, maximize ad revenue, and reach all devices simultaneously.
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