Amazon Connect now supports automated performance evaluations in Malay using generative AI, enabling multilingual contact centers to standardize evaluations across languages.

<div><p>Amazon Connect now automates performance evaluations of human and AI agents in Malay using generative AI.</p><ul><li>Managers define custom evaluation criteria in natural language</li><li>AI generates evaluations with justifications in preferred language</li><li>Supports cross-language evaluation (e.g., assess Malay conversations in English)</li><li>Enables standardized evaluation framework across multilingual contact centers</li><li>Available in 8 AWS regions including US, Europe, Canada, and Asia Pacific</li></ul><p>This feature helps multilingual contact centers maintain consistent performance evaluation standards regardless of conversation language.</p></div>


Amazon Connect Customer expands automated performance evaluations to Malay

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