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AWS Elemental MediaTailor now offers Yield Optimization to automatically fill ad breaks with Amazon Ads demand

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AWS Elemental MediaTailor now offers Yield Optimization, a new capability that automatically monetizes unused ad inventory with Amazon Ads demand during server-side ad insertion for livestreams.

  • Automatically fills unfilled ad breaks with Amazon Ads demand at zero cost with no additional infrastructure
  • Ads stitched directly into streams play seamlessly on every device
  • Designed for large-scale live events with low latency and fast response times
  • Brand-safe with demand filtered by category to avoid competitive conflicts
  • Publishers control price floors and category rules for full ad governance
  • Simple API or Console configuration with no client-side changes required
  • Monitor ad fill rates and revenue through CloudWatch metrics and APS Publisher portal
  • Available at no additional cost across all AWS Regions where MediaTailor operates

Yield Optimization enables publishers in the APS Streaming TV program to turn unfilled ad breaks into monetized impressions without additional costs or infrastructure.

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