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AWS End User Messaging now supports Brand Profiles

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AWS End User Messaging announces Brand Profiles, enabling users to store brand and company information once and reuse it across messaging registrations for SMS, RCS, and WhatsApp.

  • Store brand details, address, contact information, and use case once instead of entering repeatedly
  • Auto-fill matching fields when starting new registrations across channels and countries
  • Smart match feature uses AI to fill fields even when names differ
  • Build profiles from scratch or migrate from existing registrations
  • Available in all commercial AWS Regions where End User Messaging operates

Brand Profiles streamline registration workflows, reduce errors, and maintain consistency across multiple messaging channels and brands.



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