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Choosing the right fulfillment option for your SaaS product in AWS Marketplace

AWS Marketplace Blog



AWS Marketplace offers two fulfillment options for SaaS product sellers when listing their software:

  • Default Fulfillment URL:
    • Seller controls complete onboarding experience
    • Customers directed to product registration page after subscribing
    • Best for products not requiring additional AWS resources
  • SaaS Quick Launch:
    • Integrated AWS CloudFormation stack deployment
    • Deploys resources directly in customer's AWS account
    • Uses AWS Secrets Manager for deployment secrets
    • Provides guided, step-by-step instructions
    • Includes built-in permission verification

Sellers must first register as an AWS Marketplace seller before choosing a fulfillment option and listing their SaaS product.



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