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Nomalab automates ad break detection in media workflows with AWS

Media Blog

Nomalab has developed an innovative solution using AWS services to automate ad break detection in media workflows, leveraging AI and generative AI technologies through the Media2Cloud guidance.

  • Goal: Automatically identify optimal ad break points with over 90% accuracy
  • Uses multiple AWS services including Amazon Rekognition, Amazon Bedrock, Amazon Transcribe, and Amazon OpenSearch
  • Detects natural content breaks by analyzing visual and audio components simultaneously
  • Reduces content preparation workflow time from days to hours
  • Can process tens of thousands of content pieces annually while keeping costs controlled

The solution transforms manual ad break identification into an automated, AI-powered process that maintains viewing experience integrity and improves operational efficiency for media organizations.

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