
    Amazon Connect now enables travel and hospitality organizations to unify customer data from multiple source systems, creating a comprehensive customer profile across booking, loyalty, and service platforms.


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Amazon has launched Amazon Connect Customer Profiles for Travel and Hospitality, a new service that helps organizations unify customer data from multiple source systems.
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<li>Enables mapping of customer data from over 75+ source systems, including booking platforms and loyalty programs</li>
<li>Addresses challenges of complex and non-standardized data schemas in travel and hospitality industries</li>
<li>Provides profile explorer for instant insights on individual and group customer information</li>
<li>Allows staff across different touchpoints to access comprehensive customer data</li>
<li>Available in 10 AWS Regions with pay-as-you-go pricing</li>
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The service aims to help travel and hospitality organizations create a unified customer view, enabling more personalized service and better customer experiences.
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