Amazon Connect Customer Profiles launches new segmentation capabilities (Beta)
News
This article announces new segmentation capabilities for Amazon Connect Customer Profiles, powered by Spark SQL (Beta), enabling sophisticated customer segmentation with AI assistance.
- Access complete profile data using custom and standard objects for segmentation
- Leverage SQL capabilities including joins, statistical functions, and date standardization
- Build segments with AI assistance using natural language prompts or direct SQL
- Validate segments before deployment with SQL review and automatic estimates
- Create precise segments like high-value customers or frequent service callers
- Integrate seamlessly with segment membership calls, Flow blocks, and Outbound Campaigns
- Available in all AWS regions where Amazon Connect Customer Profiles is offered
These new capabilities enable precise customer targeting and personalized experiences alongside existing segmentation features.
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