Foxtel Group boosts live event ad fill by 25% with AWS Elemental MediaTailor
Media Blog
Foxtel Group, an Australian streaming company, improved its live sports ad fill rate by 25% using AWS Elemental MediaTailor's prefetch feature for Kayo Sports, its sports streaming platform.
- Prefetch feature reads ahead of live playout and prepares ad content in advance
- Increased ad fill rate from below 70% to over 95%
- Streams up to 400 professional and amateur live events weekly
- Covers sports like Australian Football League, Rugby League, cricket, and Formula 1
- Collaborated closely with AWS over six months to optimize the technology
The solution significantly boosted ad revenue by reducing blank slate time and improving ad decisioning during live sports events.
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